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Email Validation: A Critical Success Factor in Email Marketi…

Businesses and consumers alike rely on emails for information and as a primary communication channel. As a result, email marketing is a high priority for businesses of all types and sizes. Despite the creation of comprehensive email strategies, very few companies include email validation as a weapon in their arsenal. Dead-end ...

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How to Set Goals That Will Turn an Average Team Into All-Sta…

Whether we’re limiting the times we hit the snooze button, increasing our attendance at the gym or improving our work performance, setting goals is essential in order to generate change. Yet, goals don’t always work: According to Statistic Brain Research Institute,  a mere 9.2 percent of participants the institute surveyed said they’d ...

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3 Ways for B2B Companies to Efficiently Retain Their Custome…

The marketing and business models for B2C and B2B models are different. For the latter category, strategies for nurturing existing customers are significantly more important than for the former. Related: Balance Your Sales Quotas With Serving Your Customers: 6 Ways How. For B2B companies, in contrast, the customer pool is significantly ...

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